Who We Are

Our Story

Helen & Sarah met at university and both went on to pursue Marketing careers working in a variety of organisations including Boots, GSK, Britvic, P & G, EON, Capital One and Barclays. Together in 2013 they created Amazing If with an ambition to help people have happy careers.



Today they each have squiggly careers, leading Marketing teams in Virgin and Sainsbury’s, combined with Amazing If.

Helen’s values are freedom, growth, energy, knowledge and the best piece of career advice she’s been given run your own race.

Sarah’s values are achievement, ideas, learning, progression and the best piece of career advice she’s been given never live the same year twice.

Our Manifesto

Our awards

  • Sarah and Helen are both alumni of the Marketing Academy scholarship programme and have been awarded the WACL Future Leaders Fund
  • Sarah was recognised as one of Management Today’s top 35 women under 35
  • Helen was awarded the Financial Times and 30% Club Women in Leadership MBA scholarship
  • In January 2014 Amazing If won Shell Livewire’s start up award and two years later in January 2016 we won our first Learning and Development Award for start-up of the year

Our qualifications


  • Helen
  • MBA – Henley Business School
  • Marketing Directors Programme – Cranfield University
  • Diploma, Innovation, Creativity & Leadership – Cass Business School
  • Advanced Management Programme- Ashridge

  • Sarah
  • MBA (Distinction) – Warwick University
  • High potential leadership programme – Harvard Business School
  • Professional coach – Henley Business School
  • Not-for-profit ventures: Inspire and the Magpie Leadership Programme. 100% of the money raised from Inspire and Magpie is donated to support young Marketing apprentices from disadvantaged backgrounds, a scheme run by the Marketing Academy alongside The Prince’s Trust.


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